9-Grid is EMEA’s only market analysis model for Next Generation HR, Talent and Learning

NEW: The 2020 Fosway 9-Grids™ for Talent Acquisition is now live!

9-Grid™ is a five dimensional market analysis model that is used to understand the relative position of solutions and providers in the learning and talent systems market. 9-Grid™ has been in evolution since 2008 and is driven by demand for analysis and insight designed for European-based companies. Too often, organisations have had to rely on a US-centric view.

We created 9-Grid™ based on Fosway’s unrivalled, independent research in the Next Generation HR, Talent and Learning markets over 20 years, and with the insights and experience of our Corporate Research Network. This comprises over 150 leading global companies; typically enterprise-scale organisations with a large European presence.

A key difference of the 9-Grid™ to other analyst models, is that all of the nine zones have value and a set of actions to maximise that value. 9-Grid™ explicitly prompts real conversations around the trade-off between customer performance, solution sophistication and total cost of ownership.

2020 Fosway 9-Grid - Learning Systems
What the Fosway team don’t know about selecting vendors, systems and solutions isn’t worth knowing!
Mike Booth, Head of Learning Technology, Dixons Carphone


Read more in this Introduction to 9-Grid™


  • Potential – the solution’s scope and sophistication
  • Performance – comprising market performance and customer performance
  • Presence – historic and current presence including size of related business and number of enterprise customers
  • Total Cost of Ownership – the full cost of acquiring, implementing and operating the solution (typically over a 3 year period)
  • Future Trajectory – the impact of trends in the market, related to a vendor’s Performance and Potential


Why start your procurement process from scratch when we already have the research and insight to help you make better supplier decisions much faster? We can give you the inside track into any potential suppliers you are thinking of working with, as well as input into your HR, talent and learning strategy and projects.

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The expansion of our Next Generation Learning research, has already seen newly recalibrated 9-Grids™ launched for Learning Systems and Digital Learning to reflect major market shifts and customer demands. And with the addition of the new Fosway HR analyst practice, the 9-Grid™ model has also now been extended to key markets including Talent Acquisition with the interim version already live and the full launch planned for April 2020.

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It’s so important to all the thousands of buyers based in the UK, EMEA and internationally to have access to independent analysis that accurately reflects their market. Most of the other research models that exist are US-centric and therefore provide very little real value to organisations seeking to make the best decision about which learning and talent system to invest in
David Wilson, CEO, Fosway Group