HR Realities 2024 in partnership with UNLEASH

Fosway Group, Europe’s #1 HR industry analyst, is delighted to announce that it has once again partnered with UNLEASH, the global leader in HR tech events, in publishing its HR Realities research 2024. Now in its 10th year, the research explores how HR teams are responding to the challenges and opportunities of a changing HR landscape, as well as looking at the HR tech ecosystem, the employee experience, and the reality of AI’s impact on HR. Watch the Ask the Analyst session here.

HR Challenges and Priorities

From the exhaustive and meticulous feedback it’s clear that both performance and profitability come close to toppling the availability of skills from being the biggest business challenge, as well as ‘Better HR leadership’ rising to become the top priority for HR organisations alongside employee engagement and being a strategic business partner.

HR Budgets and Investment

In an almost identical pattern to 2023, economic headwinds continue to bite with 75% of HR professionals reporting that the economy had put their HR budgets under pressure, and there seems to be little immediate prospect of that situation changing. The need to do more with less or the same appears to have become entrenched in today’s HR team and that is sending out ripples of disruption.

THE HR TECHNOLOGY ECOSYSTEM

This chapter of the research addresses the issue of ecosystem – does your HR platform perform to a level fit for the modern workforce? And just as importantly does it work with the rest of your tech stack? Continuing our format of insights-rich infographics, part three of six addresses these questions and many more.
A short excerpt from the infographic itself: “With changing expectations for the employee experience, from changing demographics and the quality of the experience itself, there continues to be a significant mismatch between what HR teams want and what their solutions can deliver.

HR and the Employee Experience

Chapter four trains the spotlight on EX, aka employee experience. Would you say your organisation provides a good EX to employees? Well, more than half (56%) of respondents to our research rate their organisation’s EX as average or quite poor. HR leaders, time to step up your game! A snapshot from the infographic, which doubles as a call to arms to tech innovators: “The inability of HR systems to deliver the quality employee experience HR teams want to deliver should be a critical concern for all involved in HR technology. HR systems often set the tone of organisational culture and underpin the foundation of the manager and the employee’s experience.

AI in HR – Today

Chapter five is the first of a two-parter about AI, with today’s chapter focusing on AI in HR today – how is AI impacting your HR operations and strategy right now? Year on year, nearly twice as many respondents say that AI is impacting their HR function ‘quite a lot’. Since 2023 there has been a steady shift to increasing the adoption of AI-powered tools or systems to support HR processes, with those experiencing no or limited impact also declining by 20%. Everything points to a growing momentum behind AI in HR.

AI in HR – TOMORROW

Chapter six is the second of a two-parter about AI, with today’s chapter focusing on AI in HR tomorrow – The adoption of AI in HR seems assured. Whilst almost 80% plan to expand their adoption of AI in HR, it is only a very, very small minority – 5% of HR leaders – who have no plans to expand the use of AI their HR processes. AI is coming to HR and with a host of knock-on effects across the employee experience and HR operations. But how will HR processes and operations change?

We are seeing a similar story to last year with regards to the HR ecosystem, reflected in the fact that less than a third of HR professionals think their HR systems are fit for the modern workforce – a statistic which will impact critical areas of the people experience such as feedback and recognition. But, bearing in mind that employee experience and productivity are two of the top drivers for adopting AI in HR, it’s clear many HR leaders are putting their faith in a technology no longer in its nascent phase.

David Wilson, CEO, Fosway Group

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HR teams are entering a new era where they are going to be significantly transformed by AI. Effectively they are in a race to a new world of Intelligent HR. It’s clear that in the coming years’ HR success is going to rest on five foundations: workforce intelligence, future of work, powering human success, HR automation and organisational influencing. Some have already started that journey, some still figuring out where to start. But regardless of where you are. There is no escape. And for everyone – it’s going to be an exciting ride.

David Perring, Chief Insights Officer, Fosway Group

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