9-Grid is EMEA’s leading market analysis model for Next Generation HR and Learning

9-Grid™ is a five dimensional market analysis model that is used to understand the relative position of solutions and providers in the learning and talent systems market. 9-Grid™ has been in evolution since 2008 and is driven by demand for analysis and insight designed for European-based companies. Too often, organisations have had to rely on a US-centric view.

We created 9-Grid™ based on Fosway’s unrivalled, independent research in the Next Generation HR and Learning markets over 20 years, and with the insights and experience of our Corporate Research Network. This comprises over 150 leading global companies; typically enterprise-scale organisations with a large European presence.

A key difference of the 9-Grid™ to other analyst models, is that all of the nine zones have value and a set of actions to maximise that value. 9-Grid™ explicitly prompts real conversations around the trade-off between customer performance, solution sophistication and total cost of ownership.

Please note: Due to the different pace of innovation and nature of the market developments in authoring systems, the Fosway 9-Grid™ for Authoring Systems remains under review, and plans for future updates will be confirmed later this year.

2018 Fosway 9-Grid - Digital Learning
What the Fosway team don’t know about learning vendors, systems and solutions isn’t worth knowing!
Mike Booth, Learning Technologies Manager, Vodafone


Read more in this Introduction to 9-Grid™



  • Potential – the solution’s scope and sophistication
  • Performance – comprising market performance and customer performance
  • Presence – historic and current presence including size of related business and number of enterprise customers
  • Total Cost of Ownership – the full cost of acquiring, implementing and operating the solution (typically over a 3 year period)
  • Future Trajectory – the impact of trends in the market, related to a vendor’s Performance and Potential


What are your plans for 2018? Digital or HR transformation? Tackling employee experience and engagement? Reinventing key strategies and adopting Next Gen HR or Learning? New projects for recruiting, talent management or performance? Or rationalisation and review of existing providers? Whatever your strategy for HR, talent and learning in 2018, Fosway Corporate Connect can help you de-risk your decision-making you accelerate your thinking and strategy.

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The expansion of our Next Generation Learning research, has already seen newly recalibrated 9-Grids™ launched for Learning Systems, Digital Learning and Authoring Systems to reflect major market shifts and customer demands. And with the addition of the new Fosway HR analyst practice, the 9-Grid™ model will be extended to key markets including talent acquisition and employee engagement.

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It’s so important to all the thousands of buyers based in the UK, EMEA and internationally to have access to independent analysis that accurately reflects their market. Most of the other research models that exist are US-centric and therefore provide very little real value to organisations seeking to make the best decision about which learning and talent system to invest in
David Wilson, CEO, Fosway Group