HR leaders have risen to the challenge of supporting and leading organisations through the Covid-19 pandemic despite huge and accelerated changes in working practices. Fosway Group, Europe’s #1 HR industry analyst, today launches its HR Realities 2021 research which lifts the lid on post-pandemic working practices, technology investments and HR innovation.
The last 12 months have seen accelerated changes in working practices for 93% of HR professionals, with 39% making significant changes to what they do and how they do it.
The research, carried out in partnership with UNLEASH, reveals that only 20% of respondents found it easy for their HR operation to cope with organisational changes caused by the COVID-19 pandemic. More than eight out of 10 (81%) of HR professionals say where, when and how people work in their organisation has changed because of the pandemic. These changes have been the catalyst for HR teams to innovate their practices to better support a hybrid workforce.
The pandemic has accelerated HR’s adoption of what might have been perceived as radical changes to HR policy before the pandemic, but which are now seen as essential in the new world of work – 83% have accelerated a progressive approach to flexible working, 64% have accelerated their approach to personal wellbeing and 59% have accelerated their approach to employees’ work-life balance.
The research shows that a shift to more hybrid ways of working – 62% of HR professionals expect their workforce will work less than two days a week in the office – is being driven by the desire to increase employee engagement and business productivity and effectiveness.
As a result of these changes, HR teams are focusing on new measures of success. The most popular being employee engagement and advocacy, followed by being an employer of choice, creating a ‘digital ready’ culture, diversity, equity, inclusion and belonging and reduced employee turnover.
David Perring, director of research at Fosway Group, said, “This research shows that despite the challenges of managing through the Covid-19 crisis, HR professionals have been able to up their game and innovate their processes to meet the ever changing, and accelerating, needs of the business. Much of the innovation is focused on flexible working and wellbeing, showing that HR teams recognise that people success will drive organisational success.”
Despite this innovation, HR teams face technology challenges that are hampering their ability to accelerate change. A sizeable proportion (42%) say their HR systems are not fit for the modern workforce, 38% say they are and 20% say they might be. The quality of the employee experience is the number one driver for changing HR systems, followed by the user interface and enhanced analytics.
The data shows that HR analytics (56%) is the number one area for HR technology investment, followed by recruiting and talent acquisition (45%), learning and development (44%), onboarding (44%) and talent mobility and career opportunities (40%).
Reflecting the impact of the skills challenge on organisations, 51% plan to change their onboarding and reboarding within two years while 44% plan to change their systems that support talent mobility and career opportunities within the same period.
David Wilson, CEO of Fosway Group, added, “The HR innovation highlighted by this research shows how HR professionals have stepped up to accelerate and support changes in working practices. The data shows the focus for HR technology investments in the coming year is on reimagining the people experience so organisations can expect to see disruption across key HR domains including analytics, learning and development, onboarding and employee engagement.
Marc Coleman, founder and CEO at UNLEASH, commented, “After a year in which HR stepped up and became real heroes in organisations around the world, it is so important we check in with what’s changed, what’s serving us well – and what’s not. The emphasis on the employee experience and the additional planned investment in people analytics show that HR has moved beyond the transactional to the transformational. We have to know and understand what our people want and respond to that, especially in such a tough talent market where attraction and retention is more challenging than ever. I’m looking forward to sharing this research with our audience and continuing to unpack more insights in the weeks and months to come.”
Research for Fosway’s 2021 HR Realities was carried out between June and October 2021, with input from 313 HR professionals including chief HR officers, HR directors and managers and HR technologists.
A full copy of the infographic is available to download from the Fosway website here.
A propos de Fosway Group
Fosway Group is Europe’s #1 HR Industry Analyst focused on Next Gen HR, Talent and Learning. Founded in 1996, we are known for our unique European research, our independence and our integrity. And just like the Roman road we draw our name from, you’ll find that we’re unusually direct. We don’t have a vested interest in your supplier or consulting choices. So, whether you’re looking for independent research, specific advice or a critical friend to cut through the market hype, we can tell you what you need to know to succeed. Talk to us today on +44 (0) 207 917 1870 or via [email protected], or visit us at www.fosway.com.
UNLEASH is the new customer-first digital media platform, built to inspire, connect and enable business leaders, HR leaders and organizations worldwide to navigate the changing world of work.
We give leaders a platform to share ideas, network and do business. Leading the debate on the work revolution, UNLEASH brings together leaders who are passionate about people, technology, innovators and advocates, and world-leading influencers who help connect the dots and offer that big picture perspective.
Our mission is to provide our community with a sense of purpose and belonging. UNLEASH will be that force for good in the HR industry. Visit unleash.ai for more.