
HR Realities 2024 part 1: Challenges and priorities
Fosway Group, Europe’s #1 HR industry analyst, is delighted to announce that it has once again partnered with UNLEASH, the global leader in HR tech events, in publishing its annual HR Realities research. Now in its 10th year, the research explores how HR teams are responding to the challenges and opportunities of a changing HR landscape, as well as looking at the HR tech ecosystem, the employee experience, and the reality of AI’s impact on HR.
HR Challenges and Priorities
From the exhaustive and meticulous feedback it’s clear that both performance and profitability come close to toppling the availability of skills from being the biggest business challenge, as well as ‘Better HR leadership’ rising to become the top priority for HR organisations alongside employee engagement and being a strategic business partner.

We are seeing a similar story to last year with regards to the HR ecosystem, reflected in the fact that less than a third of HR professionals think their HR systems are fit for the modern workforce – a statistic which will impact critical areas of the people experience such as feedback and recognition. But, bearing in mind that employee experience and productivity are two of the top drivers for adopting AI in HR, it’s clear many HR leaders are putting their faith in a technology no longer in its nascent phase.
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HR teams are entering a new era where they are going to be significantly transformed by AI. Effectively they are in a race to a new world of Intelligent HR. It’s clear that in the coming years’ HR success is going to rest on five foundations: workforce intelligence, future of work, powering human success, HR automation and organisational influencing. Some have already started that journey, some still figuring out where to start. But regardless of where you are. There is no escape. And for everyone – it’s going to be an exciting ride.
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