Building an effective content creation strategy
Digital learning is the new normal. Regardless of industry, subject and context, learning technology now plays a central role in the learning experience, from soft skills to technical skills, process and product training and inevitably for regulatory compliance, to mention but a few. Its reach is everywhere.
It’s easy to get seduced by tools and techniques, but the main driver of your learning content strategy should always be the ‘why’. What is the value add of your project to the organisation, and what key results should it contribute to? The greater the value, the more investment you might need to seek from stakeholders to ensure you can achieve it. And the more willing your stakeholders will be in investing both in the resources, money and time to make sure what you do makes a difference.
Whilst it’s not necessarily true that bigger ticket projects need more money – and people – it will help you ringfence the time for learners to participate and for managers to support people’s learning.
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